• Digital Experience: Senior Product Owner

    Location : Location US-TN-Nashville
    Client Services (Sales, Marketing, Product Strategy)
    Position Type
  • Company Overview

    About AllianceBernstein


    AllianceBernstein (AB) is a leading global investment-management firm that offers high-quality research and diversified investment services to institutional investors, financial intermediaries and private-wealth clients in major global markets. Our client base includes some of the world’s leading institutions as well as private-wealth clients and retail investors. We maintain research, portfolio-management, wealth-management and client-service offices around the world, reflecting our global capabilities and the needs of our clients. Partnering closely with clients, our research and portfolio management teams collaborate across asset classes, regions, sectors, and investment strategies to spark new thinking and deliver superior outcomes. We foster an inclusive environment that offers opportunities for team members to continually learn, develop their skills and take on new challenges to progress in their careers.


    Client Group Overview


    The Client Group has a presence in the Americas, Europe, Asia and Australia, and is composed of five main areas:

    • Sales & Client Services works with financial intermediaries and institutions to offer diversified investment solutions that help clients build and preserve their wealth
    • Business Development is a conduit to the firm’s investment teams and supports our clients and internal business partners through investment-platform and product content, messaging, competitive analysis and education
    • Product Strategy & Development designs, develops and manages the firm’s global lineup of investment services and considers clients’ evolving needs to identify new opportunities
    • Marketing promotes the firm and its services by creating, packaging and distributing content and messaging to engage diverse audiences through digital platforms and initiatives, strategic campaigns, and events
    • Business Transformation looks to evolve and scale our business, leveraging digital and data, to drive top-line growth and improve profitability 

    AllianceBernstein is an equal opportunity employer.  We do not discriminate based race, color, creed, national origin, sex, age, disability, marital status, sexual orientation or citizenship status.


    Job Summary

    The Digital team within AB’s Client Group Marketing is looking for an experienced Digital Experience Product Manager to continue our digital transformation by leveraging digital capabilities to help evolve & scale the business. Effective use of digital capabilities is a central tenant to growth and as such AB is looking to build out a best-in-class suite of marketing technology platforms. Based within the digital team, this role will partner with the Client Group’s technology teams to facilitate those capabilities by evaluating, architecting, implementing and maintaining appropriate processes and technology through both vendor products, cloud-based solutions and internal development.


    Job Description

    Specific responsibilities include but are not limited to:

    • Work closely with business stakeholders, marketing and digital teams to support and deliver high quality, consistent digital experiences and campaigns
    • Manage key vendor relationships across a range of digital platforms and cloud-based solutions to define and build a Marketing Technology Cloud for AB, identifying and implementing solutions to support ongoing digital activities
    • Develop and optimize processes and technologies across a wide range of digital activities including: marketing cloud platforms, campaign management, customer data management & analytics, content management & distribution, and marketing operations
    • Partner with technology teams to identify, architect and implement new capabilities in the areas of content management systems, personalization & optimization, analytics tagging & reporting, data management, and user journey mapping
    • Develop and monitor governance controls across digital platforms and execution to ensure consistency in AB’s use of these digital capabilities across business functions and regional markets, as well as consistency in the overall customer experience
    • Empower marketing and digital teams to deliver faster and at scale with greater control of content curation, asset creation and workflow by leveraging digital platforms effectively and appropriately
    • Support the agile delivery of digital initiatives through the effective use of digital platforms and processes, coordinating between development, technology, web hosting, and regional marketing teams as appropriate
    • Provide subject matter expertise across digital marketing technologies, keeping up-to-date with trends and capabilities, leveraging industry thought leaders and technology vendors where appropriate to further support AB’s continuing digital transformation


    Required Skills

    • Degree educated and/or 10 plus years of experience in digital marketing or technology
    • Proven track record of delivering high-quality digital experiences in a B2B and/or B2C environment, leveraging modern digital marketing techniques and technical solutions
    • Demonstrable experience of implementing and running enterprise level digital platforms for large scale, international organizations
    • Experience of working across enterprise digital experience platforms such as Adobe, Oracle, IBM and Salesforce, including content management systems, analytics, targeting and personalization, customer data management, digital advertising operations, etc.
    • Deep technical and process-oriented knowledge of current digital marketing capabilities such as: content management systems, web analytics & tagging, personalization, user profiling & journey mapping, web services & APIs, data warehousing, etc.
    • Highly organized and detail oriented with strong project management skills
    • Self-motivated and disciplined with the ability to define and achieve objectives with limited oversight if needed
    • Strong communication skills, particularly around technical requirements and summaries
    • Excellent inter-personal skills with the ability to build advocacy and respect at all levels
    • Ability to work effectively under pressure with multiple stakeholders (internal and external) while adhering to tight deadlines
    • Experience in Financial Services, specifically Asset Management is beneficial

    Location: Nashville, TN


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